Impacts Of Electronic Media On Our Society

Impacts Of Electronic Media On Our Society


Electronic media keeps great significance in the world of today. It proves to be very vital in all walks of life. From information to education, from cooking to beauty tips and from business to politics, electronic media proves to be very powerful effective network. The impacts of all the programs and particularly entertaining segments are deep-rooted. The number of people who do not like to have TV is very small. A majority of the masses has it. The reason for such increasing number of viewers is that, people have no other way of diversion or pastime. Only electronic media proves to be a good companion to them:

"Latest inventions are enlightening as well as frightening."

Once, when the silver screen (cinema) was the only medium of showbiz, people used to visit cinema off and on. There were a very few crazy film fans who visited cinema house daily. The difference between silver and mini screen is very obvious. If people wanted to indulge or enjoy immoral things, they had to go to cinema. On the other hand with the TV, the filth has entered our domestic life unnoticeably.

"Rapid communication is the theme of the modern world."

Electronic media these days has become a front line strong fighter. Various jobs are recently being performed by it.
* It can guide, lead, enlighten the brighten people.
* It can mislead and exploit people.
* It can build as well as damage the image of individuals.
* It can inflate, develop and boost up an ordinary person to high position like a super star.
* It can bring down greats to ordinary level. The super star can fall like a shooting star.
* More or less it can make the mountain of mole hill.
* Media can fight against tyrants as well as it can tyrannize over people or institutions.
It's a high time for everyone to take the stock of the situation. No doubt the development of technology and media is admirable. It can be great value for the protection and restoration of basic human rights. But unfortunately, it is siding with the mighty forces in the political sector. Nelson Mandela said,

"Electronic media is the spearhead of freedom movement but mostly it assists the tyrants."

It is an obvious fact that worsening political situation and undesirable socio economics condition are a fuel to media's working. It is perceived that whenever calamities fall on people almost all the networks seem to be very active to cash the undesirable conditions.

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